THE RAZOR BLADE THEORY
The Razor Blade theory is often used in many businesses and is in fashion for more than a century. This theory works on an interlocking of more than 2 or more items that are sold by a company. This also makes a business profitable because customer retention & customer's willing to acceptance (WTA) is the primary focus & a factor here.
Lets understand this theory in more detail:
There are two parts of it. One is Razor and other one is the Blade. Independently these two parts are... READ MORE
THE TOOTHBRUSH & TOOTHPASTE
This is an interesting & a very very effective MARKETING MODEL where there are two parts (Toothbrush & Toothpaste).
As per Doctors, the thing is very clear that it is the TOOTHBRUSH that does most of the WORK (95%) and TOOTHPASTE plays a role of just 5% in the process of TEETH CLEANING.
Lets understand this Marketing Model in detail:
If we see the big picture then the revenue generating from Thoothpaste is much more than the Revenue generated from Toothbrushes. You can understand it in a way that.... READ MORE
THE CREDIT CARD MODEL
The CREDIT CARD is now a days an essential payment method for all of us, wherever we go, whatever we buy, its the credit card that we use to make the payment. It is something that has changed our behavior as a "CUSTOMER" of making the payment and spending money on the things (most of what we actually don't need).
WHAT THIS MODEL IS ALL ABOUT ??
This model is all about the LUST, LUST & LUST which is a kind of hidden desire in every human being who was otherwise constrained to use the money (cash) that he has but with the credit card he can now spend more & more frequent on everything which was otherwise not under his budget..... READ MORE