Lakshman Singh 

 

UNITED STATES

Suite 235, 4340 Stevens Creek Blvd, San Jose, CA 95129

AUSTRALIA

1 Joh Flynn Ct, Hoppers Crossing, Vic 3029

SINGAPORE

1 Raffles Place, #27-03, Singapore 048616

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© 2020 by Lakshman Singh.

CUSTOMER ACQUISITION & RETENTION STRATEGIES

DURATION : ONE HOUR

ONE TO ONE ONLY

ASK YOUR QUESTIONS OR LEARN HOW TO ACQUIRE & RETAIN CUSTOMERS

NO CUSTOMERS - NO BUSINESS // CUSTOMER IS BUSINESS

 

**Startup & Business is full of uncertainities & Customer "may be" the King but not always.

** Customer Acquisition and Customer Retention are altogether different. You cannot use the same strategies for Acquisition & Retention in a Startup Business.

 

 

 

1. CUSTOMER ACQUISTION (BASICS)

--- Know who your Customer is, his authority, decision making capabilities which will affect the acquisition in Startup or Business

--- Get to Know what type of customer you are dealing with (types of customers) in your Startup Business

--- Get to know how to Build Initial contact with a New Prospect bypassing your competitors

--- What to do & what not to do when dealing with Customers (of different kinds) in your Startup or Business

--- How to understand & convert an Indecisive Customer for your Business

--- Learn the Customer Behavior Modelling & Corresponding strategies for your Startup or Business

 

 

2. CAC (CUSTOMER ACQUISITION COST) & CLV (LIFETIME VALUE)

--- To understand the Customer Acquisition (CAC) cost & to ensure CAC is always less than CLV in your Startup Business

--- To understand the CLV based on which MRR/ARR/IRR can be analyzed & predicted for your startup business

--- To understand the CAC that can be used in correlation with CLV (LTV) for recurring business and business growth.

--- What to do when CLV is highly Varying in your startup business

--- Get to know how to work on Historic & Predictive CLV

--- Learn the Customer behavior that heavily affects the CAC in your Startup Business

 

 

 

3. NPS (NET PROMOTOR SCORE) IN STARTUP OR BUSINESS

--- Get to know how to implement or troubleshoot the NPS (Net Promotor Scale) to understand the Startup or Business (Future) Sustainability

--- How to engage customers in NPS & How to perform NPS on ideal or dormant customers in your Startup Business

--- Learn why it will be a biggest mistake of not including the NPS in your Startup Business Process

 

 

4. BANT FRAMEWORK

--- Know How to use BANT in Sales for your startup business

--- Why NEED part cannot be predicted and how to make it predictable

--- Why the BANT in plain format may not apply to your Startup Business

 

 

5. CHURN RATE

--- Get to know the methods to diminish the CHURN RATE in your Startup Business

--- Learn and understand the customer behavior for a LOW CHURN RATE for the betterment of your Startup or Business

 

 

6. CUSTOMER RETENTION (BASICS)

--- How to Retain customer for Recurring / Growing Startup Business

--- Get to know the Strategies to stop a Competitor in aquiring your Customers

--- How to convert feedbacks into feedforwards to retain customers for your Startup Business growth

--- How to frame and model the Customer "Appeasing" strategies to retain the customer in your Startup Business

--- Find out why you are failing to understand your "product or service" value to a Customer that might be a decisive factor while acquiring or retaining a customer

 

 

7. MARKET BEHAVIOR & TRENDS IN BUSINESS:

--- Get to know why Market Trends play an important role while acquiring or retaining a customer and even small event can play a decisive role in your startup business.

--- Learn the market trends for better decision making. Market trends (and events) gives a better idea on future of Customer Acquisition & Retention to channelize sales & marketing strategies.

COST : $100

DURATION : ONE (1) HOUR

ONE TO ONE ONLY

MODE : VIDEO CONFERENCE